Any views expressed within media held on this service are those of the contributors, should not be taken as approved or endorsed by the University, and do not necessarily reflect the views of the University in respect of any particular issue.

Buzz terms

Keywords and buzz terms circulate and recirculate in the media, from health care agencies, journalists, politicians and more, with their meanings largely assumed. Some have become truisms, but without necessarily being true. They help construct what coronavirus, Covid-19, the pandemic et cetera are taken to mean.

Coronavirus / Covid-19 / we’re all in this together / pandemic / herd immunity / the virus doesn’t discriminate / strange times / lockdown / furlough / war / stay home, protect the NHS, save lives / NHS heroes / the frontline / PPE / ICU / testing / new infections / today’s deaths / the numbers show / he’s a fighter / social distancing / the new normal / exit strategy / key workers / flattening the curve / unprecedented / social bubble approach / true frontline / parallel health epidemic / hidden health cost / R-0 and Rt / now is not the time / contact tracing apps / citizen surveillance / test, track and trace / lifting the lockdown / protecting the vulnerable / the 80% of us not vulnerable / segmented shielding / care homes / experts say / following the science / driven by the science / the science says / stay alert / steps to lifting lockdown / mixed messages / R increasing, a second epidemic wave / return to work / schools opening / flock to beaches / arrivals quarantine / air bridge / “It’s one law for them and another for the rest of us.” / finishing the job / return to school / schools closed / masks on public transport / 2 metre social distancing rule / possible local lockdowns / save the summer / pubs and restaurants / primary school opening dropped / lost generation / silent spreaders / it’s not over / travel bubble / community transmission / support bubbles / household symptomless transmission / life after lockdown / 1 metre social distancing / quarantine free holidays / doubling the classroom bubble / experts warn government / lockdown lift / back to school / masks / local lockdown / whack a mole / pop-up test centre / masks and visors / droplets / super spreaders /

and the collection grows.


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