Any views expressed within media held on this service are those of the contributors, should not be taken as approved or endorsed by the University, and do not necessarily reflect the views of the University in respect of any particular issue.

What is personalised medicine? [short animation]

Published 7 May 2026 by Iona

This short animation uses a simple shopping bag analogy to explain the science behind personalised medicine. AMBER research is focused on identifying the key genetic “ingredients” that could one day help doctors predict which treatments are most likely to work for different people.

Elizabeth Thomas worked with Iona Beange and Sue Fletcher-Watson on this lay summary as part of her placement for the MSc in Science Communication and Public Engagement, University of Edinburgh

May 7, 2026

What is personalised medicine? [short animation] / AMBER : Antidepressant Medications: Biology, Exposure & Response by is licensed under a

Published in Description of AMBER and Resources

Report this page

To report inappropriate content on this page, please use the form below. Upon receiving your report, we will be in touch as per the Take Down Policy of the service.

Please note that personal data collected through this form is used and stored for the purposes of processing this report and communication with you.

If you are unable to report a concern about content via this form please contact the Service Owner.

Your name Your email address Please enter an email address you wish to be contacted on. Report description Please describe the unacceptable content in sufficient detail to allow us to locate it, and why you consider it to be unacceptable.
By submitting this report, you accept that it is accurate and that fraudulent or nuisance complaints may result in action by the University.

Cancel