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Share advice in conjunction with the AOI Business Masterclass
1. Self-Promotion
- Create an additional professional account: personal website, email, social accounts
- Domain names can be found at：
– Web: Yourname.com
– Mail: info/hello@yourname.com
– Ins:@yourname
This is good advice and I do the same:
– Web: xiaoweitao. com
– Mail: hello.xiaoweitao@gmail.com
– Ins: @xiaoweitao
- Suggestions for designing the website:
– Keep it simple and functional
– Must work on mobile/tablet
– Clear contact page
2. Establishing collaborations
- Research the industry: find the right field for you.
- Create your dream client list and market yourself.
Here are the two directions I have chosen: I will then carry out in-depth research:
– Artistic illustration (commercials, products and packaging, publications)
– Picture books and children’s illustration (publications, children’s brands, products and packaging)
3. Copyright of works
- Building awareness of copyright in your work.
- Know something about the law relating to copyright.
Note:
– Copyright laws vary from country to country and it is advisable to clarify the legal attribution in the contract.
– Protect your work on the internet to prevent theft.
Here are some suggestions
– Low resolution files (72dpi) and your name as part of the file name
– Illustrations © Your Name 2020
On website/folio site/social media
– Read Terms and Conditions of Website/Social Media image use/filenames
4. Commercial Contracts
A proven commercial contract provides binding, certainty and professionalism.
The AOI team has provided a template contract.Contains: The content and format of the contract, and the division of rights
5. Quotations and income
The AOI team has given a proposal which I think can be used as an initial income target for all graduates and as a criterion for assessing income levels.
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- 1-3 years after graduation aim for Illustration as Sole income
– Living Wage is £18,700 – so think of this as minimum
– Starting freelance illustrators/designers 1-3 years after graduation: £20-25K
The AOl would like to see illustrators working predominantly earning at least:
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- Editorial £20,000
- Advertising £35,000
- Publishing £25,000
- Products/Packaging £22,000
- Corporate £25,000
- Across a variety of areas £30,000.
6. AOI Membership
I think AOI membership is a good option if you want to develop your career in the UK or become an international professional illustrator. It provides us with more information and resources about the illustration industry.
Q & A
1. How long before we can get the student discount for joining?
2. Can I get referrals from agencies or clients if I join?
the AOI Business Masterclass
Link: https://media.ed.ac.uk/media/AOI%2C%20Illustration%20Business%20Masterclass/1_p2dbmw54
