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Cardboard Is the New Steam


Why did I chose cardboard?


Because cardboard is the better representative of our modern industry. What do you think of when I say the word ‘industry’? In the post-impressionism and early modernism period (late 19th and early 20th century), industry was all about steam, steel, and machine. And the industry had a affect on artists’ works.  Think of some impressionist painting about city landscape – you would see steel, chimney, and the steam coming out from the chimney. And think of some of the early modernism painting, you would have those rigid and straightforward geometrical shapes. Those are the evidence of how the way of producing shapes the view of artists and our life.


How about the industry today? I would think of Apple, Google, or Amazon. What does amazon do? They send packages. And what are those packages made of? Cardboard. Packages made by cardboard carry the commercials, just like, in the old times, steam had powered the machine. Since some of my works are about the modern industrialisation and anxiety caused by it, why not chose the representative of industry, just like my predecessors?

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