In this post, Digital Content Style Guide Intern Hannah Watson examines the research and existing guidance that have supported our work on the University’s style guide. The UX team have recently been working to refresh the University’s editorial style guide. As part of my internship, I have been doing research to assist with this project. […]

When the team behind the health and wellbeing website contacted the UX Service for help improving their student-facing content ahead of the new academic year, we were happy to oblige. Adopting a coaching approach, we guided them through usability testing to identify and prioritise content changes, to make it easier for students to find out […]

Contributing to the W3C Web Sustainability Guidelines, I enjoyed working with talented editors and UX professionals to shape 21 guidelines in the User Experience Design category. In this post, I spotlight selected guidelines, reflecting on how they were written, and how they encapsulate the ethos of the principles behind them. The W3C Web Sustainability Guidelines […]

For the past year I have been part of a UX task force developing the W3C Web Sustainability Guidelines. As the guidelines reach the milestone of Draft Note status, I reflect on what they stand to achieve, and share insights from our process to make these guidelines as useful and usable as possible. Increasingly, websites […]

Content Improvement Club is our regular meetup for web publishers. In our November session we covered events pages. We worked in groups to create a journey map of the information people need from an events page at different points in time. We also spent time peer reviewing events pages people had brought along. We produce […]

In October 2025, the User Experience Service ran a survey to learn about how University staff use the editorial style guide. In this post, Digital Content Style Guide Intern Hannah Watson summarises and analyses the responses. About the survey This survey focused on the usage and experience of those who have interacted with the style […]

Continuing our UX research on AI features, we worked with the EdHelp team to design and run user tests to learn how students respond to their ELM-enhanced online enquiry service, AskEdHelp. This post documents our methods, findings and recommendations.  The inclusion of AI in online experiences is becoming the norm, and at the University, the […]

This is a joint blog with reflections from Katie Spearman and Mel Batcharj from the User Experience Service who attended the conference. This year the conference was online The ContentEd conference this year was a two-day event held completely online. There were some definite pros to this approach – there was a packed line up […]

Last year, our Green Digital Design Intern audited the Edinburgh Innovations website for digital sustainability, and made several recommendations. This year’s internship went further – researching how users actually interacted with the site and uncovering potential to improve both the site’s UX and its environmental impact. In 2024 the UX Service and the wider Website […]

Building on the success of our in-person UX conference last year, I worked with UCISA to organise and run a hybrid UX Community Day. It succeeded in bringing together 185 professionals from 60 institutes for a day of peer-to peer UX knowledge exchange. I reflect on organising an impactful and enriching event. Having ran the […]