Author: Emma Horrell
UX Manager Learning, Teaching and Web ServicesAs we approach the first anniversary of the launch of the new Effective Digital Content course it was timely to review our approach to marking the content design exercises completed by learners to look for ways to simplify and potentially automate aspects of the process. In May 2025 the UX Service launched a new version […]
AI tools to support content tasks are becoming more and more widespread. As part of my contributions to open-source Drupal I’ve been researching how to prepare and package content design and style rules that these tools can use effectively. Using AI to help with content design tasks (and indeed, any other type of tasks) is […]
Progressive thinking about inclusive content combined with a review of our content design tools prompted us to look at the effectiveness of our Inclusive Language Guide. Before we could think about improving the guide, however, we needed to ensure staff knew it existed. Since the relaunch of our Effective Digital Content course last year, and […]
Last month I was honoured to receive a national award for Outstanding Leadership from industry body UCISA, recognising my work driving positive change through UX. This achievement prompted me to reflect on my experiences leading UX in different realms over the past few years, and to think about what UX leadership means to me. At […]
The Role of Profiles project produced 10 recommendations for an improved University profile provision. To start actioning these, I assembled a working group of specialists and drew on UX design principles – implementing practical prioritisation while seeking innovative solutions that addressed the research findings. Recognising the widespread value and strategic importance of communicating the work, […]
Drupal is the University’s content management system and Drupal CMS – its new ready-to-use site-building product – is developing apace. As Drupal UX Research Lead, I’ve used concept testing to gather quick insights that keep interface decisions user-focused and keep development moving. As part of the Drupal CMS leadership team, I take responsibility for improving […]
Following a successful launch of Effective Digital Content, our internal course that staff complete to learn and practice fundamental content design skills, the UX Service saw an opportunity to make the course more widely available, on the University’s Short Courses platform. In May 2025, after months of user research-informed development work, my UX Service team […]
How can people trust AI-generated content? Designing provenance data into our prototype AI searchbot
As AI-generated content becomes increasingly prevalent, questions of trust emerge, prompting a growing need for transparency about the creation of digital content. As part of an academic study, I designed and prototyped ways to display provenance data for synthetic content made by an AI searchbot on a University website. Working in UX, I’m always eager […]
When the team behind the health and wellbeing website contacted the UX Service for help improving their student-facing content ahead of the new academic year, we were happy to oblige. Adopting a coaching approach, we guided them through usability testing to identify and prioritise content changes, to make it easier for students to find out […]
Contributing to the W3C Web Sustainability Guidelines, I enjoyed working with talented editors and UX professionals to shape 21 guidelines in the User Experience Design category. In this post, I spotlight selected guidelines, reflecting on how they were written, and how they encapsulate the ethos of the principles behind them. The W3C Web Sustainability Guidelines […]