Can marketing make environmentally sustainable behaviours ‘cool’ and/or the norm?

Stella and Xu boldly argue one side, that marketing can make environmentally sustainable behaviours cool and/or the norm. Victoria and Ross will argue for the latter, claiming that marketing poses limitations for making environmentally sustainable behaviours ‘cool’ and/or the norm.

by Honghao Xu, Victoria Farmer, Ross Elder, and Stella Zhang

 

Can marketing make environmentally sustainable behaviours cool_Transcript & References

Music and sound effects by Harp Strum via Pixabay and original soundtrack by authors via GarageBand.

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