Week 7 ✩ Circularity

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This week, we explored the theme of “circularity” & conducted a debate with the motion: “This house (i.e we) would enforce a circular economy”. I was put on the side of against, which is quite difficult to find evidence to combat this motion, however there are a few examples of different ways we can tackle negative environmental impact.

Recycling has been around for centuries & it’s helped the planet exponentially – The University of Colorado estimates that recycling between 2020 & 2050 will reduce emissions by 5.5 to 6 gigatons of carbon dioxide (equivalent to taking one billion cars off the road a year). It’s clear to see that it’s very beneficial to the planet, however there are some drawbacks to enforcing a circular economy.

Transition costs are a big worry for most companies, both big & small – smaller companies simply cannot absorb the costs. A 2020 study by the European Commission found that a transition to a circular economy can cost the EU up to 1.8 trillion euros – new processes, technology & infrastructure required for sustainable systems don’t seem necessary for the majority of big, profit-driven companies. As well as this, in regions where environmental regulations are non-existent, companies have less incentive to enforce these systems – regulations vary throughout the world, so it’s quite difficult to enforce this idealogy of circulation on the entire planet.

Relying on a circular economy also requires this trust within the consumer that they would repeatedly buy these sustainable products & use them appropriately. We will have to assume that they will adapt to these new systems,

meanwhile a large majority of people prioritize convenience & cost over sustainability. This is evidenced by a 2021 study conducted by Deloitte: only 57% of people would change their purchasing habits, however 64% said that price & convenience were the most important factors when buying a product. In 2023, 62% of people stated that sustainable products were too expensive. In general, cost is a big issue when converting to a circular economy.

Reducing single use products & reducing consumption seems to be a better solution for the environment rather than enforcing this economy. In 2018, The World Resources Institute found that reducing waste at the source can be 3-5 times more effective in lowering greenhouse gas emissions compared to recycling. In conclusion, I believe that a circular economy is really beneficial & it has worked for years now, so I am convinced that a circular economy is a good idea. However, there are a lot of issues with people adapting to it & I feel that there is a bigger conversation to be had. Single use products are more & more popular these days, especially with products such as vapes where I can see them litter every street I walk on, so I feel that if we reduced those types of products first, it would be a great step in the right direction.

(Pictured right) Sketch of plastic bottles (2024), Natalie Foster.

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Robinson, C. and Huun, K. (2023). The impact of recycling on climate change. [online] Environmental Center. Available at: https://www.colorado.edu/ecenter/2023/12/15/impact-recycling-climate-change.

Europa.eu. (2021). Inforegio – Cohesion policy powers EU circular economy shift. [online] Available at: https://ec.europa.eu/regional_policy/whats-new/panorama/2024/03/20-03-2024-cohesion-policy-powers-eu-circular-economy-shift_en [Accessed 2 Nov. 2024].

Deloitte (2023). Sustainability survey | Deloitte Ireland. [online] www.deloitte.com. Available at: https://www.deloitte.com/ie/en/about/press-room/sustainability-consumers-climate.html.

Ranganathan, J., Waite, R., Searchinger, T. and Hanson, C. (2018). How to Sustainably Feed 10 Billion People by 2050, in 21 Charts. World Resources Institute. [online] Available at: https://www.wri.org/insights/how-sustainably-feed-10-billion-people-2050-21-charts.

Week 6 ✩ Bibliography

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I have chosen to focus on the impact of human activity on nature & wildlife as the central theme of my annotated bibliography. I believe that animals play a crucial role in raising awareness about environmental issues, as many people are particularly empathetic towards what they experience. Despite their empathy, humanity’s actions have a large effect on the natural world, with animals being the most affected due to their dependence on these ecosystems that we destroy. I find this really tragic – we as a society are drawn to animals as we have always been connected to them through our genetic makeup. We have lived alongside them ever since the beginning of humanity, & to see us destroy their only remaining habitat whilst still calling ourselves animal lovers is cruel.

Carson, Rachel. Silent Spring. 1962.

Rachel Carson’s Silent Spring explores the detrimental effects of pesticides on wildlife, ecosystems & human health, with a focus on the widespread use of DDT. She argued that the invention of this specific type of pesticide, as well as all pesticides, disrupted natural ecosystems through bioaccumulation – specifically birds. Silent Spring had a major role in the environmental movement by showcasing the connection between pollution & species endangerment – this led to policy changes & the banning of DDT. She argued that the public was unaware of these dangers as chemical companies suppressed information & promoted the benefits of pesticides. Carson’s work remains crucial for understanding the long-term ecological impacts of human pollution & acts as a warning about the consequences of technological advancement.

(Pictured right) Sketch of sparrows (2024), Natalie Foster.

Meyer, Stephen. The End of the Wild. 2006.

In this book, Meyer presents an analysis on the extinction crisis, focusing on how industrialization & humanity in general have caused irreversible declines in nature. Due to habitat destruction, pollution & climate change, he highlights that “over half of all amphibian species are now endangered”. The book states that since industrialization, the fragility of ecosystems has been exposed massively, that even “the populations of large carnivores have descreased by over 95% since industrialization”. Meyer argues that while efforts to conserve wildlife are essential, they are unlikely to reverse the damage already inflicted by humanity’s impact. Through detailed case studies, Meyer demonstrates the harsh reality that is wildlife endangerment. He urges that adopting sustainable practices in environmental design will halt the speed of these threats against biodiversity.

(Pictured left) Sketch of a frog (2024), Natalie Foster.

Week 5 ✩ The Secret Life of Stuff

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The Secret Life of Stuff: A Manual for a New Material World by Julie Hill explores the theme of sustainability – delving into the environmental & social impacts of the objects that we use daily. It essentially explores the journey of everyday items (production to disposal), arguing that the impacts are largely hidden from view & offers guidance on how to live a more sustainable life.

One of the main case studies brought up is the mobile phone – Hill uses this to demonstrate the hidden environmental costs of technology. She examines the entire life cycle of the phone (extraction of minerals to energy process & the waste generated when phones are discarded). The quote “The sheer complexity of mobile phones, with their mix of metals, plastics, and toxic chemicals, makes recycling a daunting task. While recycling programs exist, they often fail to recover all valuable materials, and many phones simply end up forgotten in drawers.” showcases the fact that phones & technology in general are so complex with their mixtures of materials that many people simply just bin them, adding to environmental waste. This supports the argument that there is a massive lack in infrastructure to deal with growing e-waste & there is virtually no guide on how to recycle technology properly.

(Pictured right) Sketch of a phone (2024), Natalie Foster.

“When you buy an item, you are not just buying the object itself, but the materials, energy, and labor that went into its creation. Every product tells a story of extraction, transportation, and manufacturing that most of us are unaware of.” This has changed my perspective on a lot of things when consuming products – we hold such immense power that the choices we make have massive impacts on the environment & society. I find it interesting how such a small choice such as buying one fast fashion item can support such a large business exponentially.

(Pictured left) People wait in long lines at an Apple store in Cologne, Germany, for the release of the iPhone X (2017), Marco Verch via Flickr.

Supported by William McDonough in the text ‘Cradle to Cradle’, Hill advocates for moving from a linear model (produce > consume > dispose) to a circular economy, where materials are continuously reused & recycled. This shift would reduce both waste & extraction of finite resources. She points out that the Netherlands is one of the most prolific countries in leading a transition toward a circular economy – creating a plan to reduce the use of primary raw materials by 50% by 2030.

McDonough’s “Cradle to Cradle” process (2021), Clearloop.

I believe that this principle of a more circular system will be very benefical to the planet, however with the constant evolution of technology & products in general, many big profit-driven industries don’t really care about the impacts on the environment. As many people don’t see the way they affect the planet first-hand, I feel that we as a society aren’t taking big enough steps to protect it just yet.

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Hill, J. (2011). The Secret Life of Stuff. Random House.

Clearloop. (2021). Cradle to Gate vs Cradle to Grave | Life Cycle Assessment. [online] Available at: https://clearloop.us/2021/03/24/cradle-to-gate-vs-cradle-to-grave/.

Week 4 ✩ Design’s Responsibility/The Story of Stuff

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“Designers haven’t acknowledged their role in causing environmental crises or their responsibility to address it & haven’t changed their practices to reflect it”

Designers play a crucial role in shaping the products, systems & experiences that define the living environment. Many people argue that they haven’t acknowledged their responsibility in contributing to environmental degradation – this is specifically because of the fact that design decisions often prioritize aesthetics & marketability over sustainability. A 2019 study highlighted that most product design processes follow the

model take -> make -> dispose – there’s only a small percentage of companies which actively design products for repair/reuse. A study by Ellen MacArthur Foundation (2017) emphasized that 85% of textiles end up in landfills – highlighting how much design choices in materials contribute to waste & pollution.

(Pictured right) A mountain of waste at the Kpone landfill site in Tema, Ghana (n.d.) – Nipah Dennis, Getty Images.

 

In recent years, artists & designers have adopted the digital field as a way of producing work – however, not many people realize the carbon footprint that digital media really has. The storage that data centers harbour consumes a lot of energy as the electricity required to run them are responsible for 1% of the global electricity use according to a 2021 study. Turning to digital media when traditional media has always been harmful – using toxic art materials such as oils, acrylics & resins may be doing the same amount of harm if not more. I think that because designers aren’t truly seeing the impact they’re making on the Earth, they aren’t prepared to accept responsiblity in these situations. Many designers shift their responsibility to manufacturers for environmental issues, blaming corporations & consumer demand – in a more profit-driven industry, it makes sense why these sustainable materials aren’t being introduced, more sustainable materials = higher cost = less profit.

(Pictured left) Sketch of paintbrush pot (2024), Natalie Foster.

It’s fair to say that the design industry as a whole has been slow to embrace its responsibility environmentally, it’s that many designers are working to address these issues – however it’s a small amount. The future of design & the environment may depend on how quickly & broadly these sustainable practices are put into action.

As an artist myself, these facts were quite eye opening when I was researching. I specifically didn’t know about the way that digital artistry is affecting the planet massively – learning these details definitely has reshaped my mindset into how to produce my work in the future & how to be more environmentally conscious with both traditional & digital media. I find it very ironic that artists can produce such beautiful work inspired by the greatness of the environment specifically with tools that can destroy it.

‘The Story of Stuff’ explores a linear system within material goods. It focusses on the process of extraction, production, distribution, consumption & disposal. It argues that this system is very unsustainable & asks for a more sustainable way of living – emphasizing reduce, reuse & recycling. I think that a more circular system, as seen in Cradle-to-Cradle, is a much more beneficial cycle compared to a linear process – we will be the ones living in the future we have created, so we need to fully think about the present & how we design things.

The Story of Stuff (2007), Annie Leonard.

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Gueye, S. (2021). The trends and trailblazers creating a circular economy for fashion. [online] www.ellenmacarthurfoundation.org. Available at: https://www.ellenmacarthurfoundation.org/articles/the-trends-and-trailblazers-creating-a-circular-economy-for-fashion.

Roundy, J. (2023). Assess the Environmental Impact of Data Centers | TechTarget. [online] Data Center. Available at: https://www.techtarget.com/searchdatacenter/feature/Assess-the-environmental-impact-of-data-centers.

The Story of Stuff Project (2009). The Story of StuffYouTube. Available at: https://www.youtube.com/watch?v=9GorqroigqM.

Week 3 ✩ Workshop

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In the workshop this week, I was tasked to record elements from urban environments & nature in general. During a brief 10-minute walk near the campus, I aimed to identify as many unique features as possible that could vaguely relate to natural elements. The exercise revealed how dominated our surroundings are by manmade structures & objects. Interestingly, I found myself struggling to locate simple elements like water or fire, highlighting how such important aspects of nature are obscured in urban spaces. Instead, it was much easier to encounter constructed elements like buildings, trade, radios, & pipes. I particularly enjoyed thinking creatively about how to represent some of these elements – such as recording a pillar covered in posters with foliage growing from the top as an example of the contrast human activity & the natural elements.

Sketches from the workshop (2024), Natalie Foster.

This workshop experience reinforced the way I now view my surroundings, especially in light of my research into the biophilia hypothesis as part of my MA Illustration project. I plan to incorporate this concept into a travel illustration journal that will emphasize the human connection to nature. The biophilia hypothesis, introduced by Edward O. Wilson in 1984, proposes that humans have an inherent tendency to seek connections with the natural world. Our evolutionary history has ingrained within us a deep emotional bond with landscapes, animals, and natural settings, & I find this concept particularly resonant with the way I interpret and reflect on design & the environment. It is speculated that the divergence between nature & humans began when technological developments became more prevalent in the 19th/20th century. Enclosed/sterile spaces, cars & workplaces are where most people spent their time, sheltered away from the elements of nature.

(Pictured right) Grow Urban, Edinburgh, (2023), Adi Forgang.

Grow urban is both a plant & coffee shop which I walk past every day – evidencing the biophilia hypothesis as they bring the natural elements inside.

This change in environment became normal, yet it impacted many people’s mental health – this lack of interaction with the natural world created a decrease in appreciation for life forms that support human survival, resulting in more species extinction & less consideration for nature conservation. This hypothesis explains why human connection to nature is important & why people tend to feel rejuvenated after spending time outdoors, why we are drawn to natural beauty & why natural elements are often incorporated into urban spaces. What I

find particularly striking is how, after generations of industrialization & urbanization, society has begun to recognize the need to reintroduce nature into urban spaces. This reflects a growing understanding of the psychological and emotional benefits that come from reconnecting with natural elements.

(Pictured left) Sketch of a houseplant (2024), Natalie Foster.

Growing up with a focus on sustainable design education, I have always been conscious of the relationship

between manmade environments & the natural world. The insights from this workshop & my broader studies continually shape how I navigate industrialized spaces, reminding me to seek natural elements even in highly constructed environments – it’s something I’ve always loved about some pieces of designs. The biophilia hypothesis resonates with my own belief in the power of nature to restore & inspire, both in

my creative work & in the way I engage with the world around me.

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Rogers, K. (2019). Biophilia hypothesis. In: Encyclopædia Britannica. [online] Available at: https://www.britannica.com/science/biophilia-hypothesis.