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week 11 audience+summer hall

During this week’s plan meeting, we each shared our thoughts on the target audience. Initially, I set the exhibition location in a hutong in Beijing, and thus temporarily positioned the target audience as tourists. However, through further in-depth thinking and literature research, I realized that such a positioning might be too superficial and fail to fully reflect the profound significance and value of this exhibition.
This exhibition addresses the topic of intangible cultural heritage, which is a subject that requires significant public attention in the contemporary context, especially among the younger generation. They are at the core of social production and cultural consumption, possessing strong learning abilities and the power to disseminate information. Therefore, I hope to target the younger group as the primary audience.

Summer Hall

This week in the Summer Hall, we reflected on the main content of the workshop. As we are about to complete our academic courses at the University of Edinburgh, Lingqiu Xiao proposed to hold a workshop about our memories of Edinburgh. We meticulously designed the project content on Miro. Each of us will assume the role of an artist, which will help us generate more creative thoughts. We will co-create a collage to represent our collective memories through our joint work.

Reference

Wang, Yiling. “Investigation and Study on the Influencing Factors of Intangible Cultural Heritage Paper-cutting Inheritance.” Journal of Innovation and Development (2023): n. pag.

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