Recently, the urban marketing cases of Zibo in Shandong Province and Rongchang in Chongqing have provided me with profound insights. Through unique creative strategies, they have successfully promoted local culture on a national scale, demonstrating the potential of the creative… Continue Reading →
DeepSeek Goes Viral?At the beginning of 2025, DeepSeek broke through technical barriers and reached the Chinese general public, becoming a frequently discussed topic. In the past, ChatGPT large models dominated the Chinese public’s memory. The popularity of DeepSeek is not… Continue Reading →
A new teaching mode As part of the “Cities as Creative Sites: Urban Studio” course, our mission is to make a short video about local examples in Edinburgh, using images and storytelling to highlight the city’s creative spaces and sociocultural… Continue Reading →
The latest achievement of Pop Mart Recently, Pop Mart has performed exceptionally well in global markets. Despite a tariff increase in the US, which raised prices from $22 to $28, long lines formed outside malls in Los Angeles. Its overseas… Continue Reading →
As a liberal arts student with little to no prior exposure to data analysis, programming, or complex visualisation tools, I was initially concerned about keeping up with the coursework when I discovered that both semesters included data analysis courses. I… Continue Reading →
Reframing What It Means to “Pitch” During the group project for the Pitching Your Stories course, I gained a whole new understanding of the concept of “pitching.” A truly compelling pitch isn’t about using complex business language, but about telling… Continue Reading →
The launch of the Xiaomi Su7 car in 2024 sparked a media frenzy. Interestingly, the public discussion was not only about the car itself but also about Xiaomi’s founder, Lei Jun. Lei Jun leveraged his “super IP” personal brand to… Continue Reading →
Over the past two months, I have observed an interesting and profound phenomenon in this course: the differences between Chinese and Western thinking patterns. Through group collaboration and classroom interaction, I have gained a deep understanding of these differences, particularly… Continue Reading →
I would like to share my experience of an internship at PICO, a VR production company that is part of ByteDance (China’s largest technology company). The internship mainly involved working with VR-related media and developing and implementing communication projects. I… Continue Reading →
About my journey to Edinburgh (Part 1) Coming to the city of Edinburgh was unexpected, because I only applied to this British school during the application season, and all the others were Hong Kong schools. What I didn’t expect was… Continue Reading →
