I’d like to delve deeper into the issue of women’s time poverty.
The Secret Tax on Women’s Time highlights that in addition to the well-known “pink tax”—where women’s personal care products cost 13% more on average than men’s—women also face a hidden tax on their time. This manifests as a global lack of daily free time, disproportionately affecting women. This insight prompted me to reflect on the causes of time poverty from two interconnected perspectives related to women’s social and domestic roles.

Time Poverty Across Different Female Roles

Women’s experience of time poverty also varies significantly based on marital status. Single women encounter physiological pressures to remain productive professionally and socially, despite bodily discomfort, alongside societal pressures toward marriage. Married women experience additional unpaid domestic and caregiving responsibilities, leading to the “second shift” phenomenon that significantly limits their personal leisure time.

Case Study: Tuggar’s Digital Montage 

Tuggar’s digital montage, which juxtaposes African domestic workers with Western middle-class figures—as seen in Lady and the Maid (2000)—reveals deep-rooted socio-technical structures and hierarchies. Although not explicitly time-centric, the work exposes divisions of labor and class often embedded in gender expectations. Inspired by this, I proposed an exhibition structure that also uses contrasting domestic spaces to highlight the emotional and temporal costs borne by women occupying different social roles.

Lady and the Maid, inkjet, 2000.

Aesthetic Discipline under the Visual Gaze

Society’s strict regulation of women’s appearance is manifested through the visual gaze, which compels women to manage their looks under constant self-monitoring and social scrutiny. In East Asian patriarchal cultures, developmental shame and appearance expectations pressure women to conform to unrealistic beauty standards, leading them to devote significant amounts of time to grooming, body management, and cosmetic practices. This gaze is, at its core, a form of power control.

Artist of the Week – Fran Cottle: Curatorial Reflection

Fran Cottle’s House Project prompted me to examine the boundaries between the private and public spheres and the realities of everyday life. Her approach transforms intimate living environments into critical spaces, challenging traditional conventions of artistic display. Everyday objects and the chaotic conditions of domestic life become materials worthy of contemplation and exhibition. Drawing from this insight, my exhibition can similarly deconstruct personal daily routines—such as beauty rituals and domestic labor—into public dialogue, encouraging viewers to re-evaluate their perceptions of gender roles and time distribution within domestic settings.

Fran Cottell: The House Projects, 2021

Reference:

Fatima Tuggar’s Lady and the Maid (2000): https://blackwomenmakeart.blogspot.com/2020/02/fatimah-tuggar.html

Fran Cottell: The House Projects, 2021: http://www.francottell.com/artwork/fran-cottell-the-house-projects

Howe, L. C., Howe, L. B., & Whillans, A. V. (2023). The secret tax on women’s time. In Time (Chicago, Ill.) (Vol. 201, Number 5/6, pp. 29-). Time Incorporated.

Mulvey, L. (1975). Visual Pleasure and Narrative Cinema. Screen (London), 16(3), 6–18. https://doi.org/10.1093/screen/16.3.6

Hochschild, A. R., & Machung, A. (2012). The second shift : working families and the revolution at home (Revised edition / with a new afterword.). Penguin Books.