Client Context
Bright Side Studios is a creative studio based in Edinburgh, specialising in interactive video, projection mapping, and immersive storytelling.
Their work spans museums, heritage sites, light shows, and distilleries, earning industry awards for their tech-powered artistic experiences.
Now, they aim to expand beyond Scotland into England, Ireland, and international markets, entering broader cultural and commercial domains.
https://www.brightsidestudios.co.uk/
Our Task
At this initial stage, we were asked to review the client materials provided by Bright Side Studios and conduct broader online research.
Our goal was to identify potential opportunities that could support the studio’s strategic expansion—both within the UK and internationally.
Leveraging Cultural Contexts for Strategic Innovation
As we all know, football draws huge national and international attention. Partnering with major sporting events could significantly boost visibility, especially in cultural hubs like Manchester and London.
While reviewing the studio’s background, one idea came to mind:
Could Bright Side Studios combine its expertise in projection mapping with Manchester’s world-renowned football events?
Critical Reflection
However, as I reflected more deeply, I raised this concern to my group chat:
“I’m not sure whether there’s a possibility of working with local governments, tourism boards, or major sports brands and agencies. I couldn’t quite figure out Bright Side’s positioning in terms of government or institutional connections from the materials so far.”
This moment of uncertainty prompted a more critical line of thinking. Was the idea realistic? Do we have enough information to propose such a partnership?
At this point, we couldn’t confirm whether Bright Side Studios has access to—or relationships with—large-scale government bodies or sports organisations. The lack of clarity regarding their current institutional positioning made it difficult to assess the feasibility of this direction.
Importantly, this hesitation wasn’t about rejecting the idea. Rather, it marked a critical thinking checkpoint—a reminder that our recommendations must align with the client’s actual capacity, not just their aspirations.
Connecting Back to KIPP: From Observation to Framing Better Questions
One of the most valuable lessons from the KIPP course is that good consulting doesn’t begin with providing solutions, but with asking the right questions.
At this early research stage, asking “What do we need to know?” is far more constructive than jumping to “Here’s what we should do.”
By grounding our exploration in thoughtful questions and realistic assessments, we aim to build more relevant, actionable, and sustainable strategic insights for Bright Side Studios.
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