Premier Pro
As I don’t have much experience with Premier Pro, I took the opportunity to watch some tutorials before we start editing The First Swallow. I started out by watching some YouTube tutorials, and then took some footage that we filmed last term and used that to familiarise myself with the platform. Although we had some editing workshops last semester, I started by reading some of the articles for beginners from Adobe, to remind myself how to do basic tasks such as import footage the correct way. These were helpful, but to better visualise how to work the interface I watched some YouTube tutorials. I then spent some time playing around on Premier Pro to familiarise myself with the tools. A platform run by Vince Opra was particularly useful, he post tutorials for editing on different platforms. He had a video for beginners learning to use Premier Pro, so I watched and made a few notes. The video covered different areas of the platform:
- How to start a new project and import/organise files
- How to create a new sequence and the necessary settings
- How to add/cut from the timeline
- How to manipulate the speed of clips
- How to use effects and transitions
- How to do basic colour grading
Masterclass
This week we had a masterclass with publicist Clea Tammes. She started out by talking about the path she took to get to her current career, and the different responsibilities that come under her job title. She explained the different areas of publicity, such as corporate and unit publicity, and the different expectations associated with them. Clea also talked about the changing landscape of the media industry and the effect this has had on her job. I took my notes from the masterclass and compiled them into a list of the most important points:
- Publicity is not just about promoting a project, it can also serve to protect it
- It is important to understand, connect with and appeal to audiences
- You have to understand international territories – the global box office is now bigger than the domestic box office
- Unit stills and production notes are extremely important – they are the best way to sell your film
- Once you start a project you have to maintain momentum or you will lose your audience – sometimes this means holding back content so the audience can engage with the project
- Consistency is key, make sure audiences are consistently seeing and receiving information about your film
Articles Referenced: https://creativecloud.adobe.com/en-GB/learn/premiere-pro/web/video-editing-project https://creativecloud.adobe.com/en-GB/learn/premiere-pro/web/overview-interface-premiere-cc https://creativecloud.adobe.com/en-GB/learn/premiere-pro/web/work-explore-panels https://creativecloud.adobe.com/en-GB/learn/premiere-pro/web/import-files-with-media-browser
david
25 February 2024 — 18:37
You’ve made a great start to your blog. Thoughtful notes and reporting. Be sure to keep it updated – I hope Martha’s film was a good experience you can write about in detail while the memory is fresh!