Professor David Price is Primary Care Respiratory Society Professor of Primary Care Respiratory Medicine at the University of Aberdeen (UK). He is the Founder and Head of The Observational and Pragmatic Research Institute (OPRI) Singapore, an independent, research-driven organisation established to cultivate initiatives, provide evidence, and drive quality standards within the growing field of real-life, pragmatic, and observational research. The Head of Optimum Patient Care (OPC) Global, Australia and UK, a social enterprise which focuses on disease registries and quality improvement in primary and secondary care. He leads the first International Severe Asthma Registry (ISAR) by creating a consortium of world leaders at the forefront of high risk asthma. ISAR research projects originate from the UK, Australia and globally, with over 30 collaborating countries.