Asthma + Lung UK recently published their report ‘Investing in breath’, illustrating the huge financial cost of lung conditions to the UK economy. The report highlights how increased investment in lung research has the potential to drive growth, create jobs, and reduce the burden of ill health at a time when we need to support UK economic growth and keep the NHS fit for the future. The hope is that this work will influence increased funding into respiratory disease research, but it is also a great reference when describing the potential impact of ongoing respiratory research in the UK.