Oslo National Museum Visit and the Spatialization of Emotional Narratives——From The Scream to Curatorial Practice: Spatial Reconstruction of Emotional Resonance

1. Curatorial Power and the Deconstruction of “Sanctified” Spaces

The Scream is exhibited in an isolated, spotlighted gallery, surrounded by other artworks

At the Oslo National Museum, The Scream is exhibited in an isolated, spotlighted gallery, surrounded by other artworks, with a bench and LEGO bricks placed at its center. This layout resonates with Terry Smith’s concept of exhibition as an affective field, where isolation amplifies the work’s tragedy while simultaneously constructing a hierarchy of gaze—positioning the audience as passive recipients and the artwork as an untouchable relic.

With a bench and LEGO bricks placed at its center

Ana Bilbao Yarto critiques this power structure, arguing that traditional museums reinforce curatorial authority through spatial design (e.g., linear pathways, unilateral narratives), marginalizing individual audience experiences. While The Scream’s isolated display intensifies its atmosphere of anxiety, it ultimately inhibits dialogical engagement. Under the spotlight, the painting functions like an altar; the LEGO bricks, seemingly interactive, serve merely as decorative elements within a controlled sacred space. This paradox exposes the illusion of accessibility in traditional exhibitions: they claim openness yet remain exclusionary, promoting education while enforcing discipline.

In my exhibition, I will dismantle this hierarchical spatiality by implementing decentralized curatorial strategies—transforming spectators into co-authors of the narrative.

2. Curatorial Reflection: From The Scream to an Emotional Laboratory in a Bar

The Spatial Constraints of The Scream’s Display

At the Oslo National Museum, The Scream is mounted against a dark wall, with a spotlight illuminating the canvas. The exhibition pathway is divided by a bench, separating the space into a “contemplation zone” for adults and a “interactive zone” for children. While this design reinforces the painting’s sense of solitude through spatial isolation, it simultaneously disrupts the continuity of emotional resonance. The LEGO bricks, intended as a participatory element, function under regulated interactivity—permitting physical engagement but restricting any real agency in meaning-making.

 

Curatorial Proposal: Reconstructing Intimacy at The Tap Bar

For my exhibition, I will repurpose The Tap Bar—a space embedded with personal memory and social intimacy—to subvert conventional exhibition logic:

◊Projection as Spatial Palimpsest: Re-contextualizing Classic Art

Selected fragments from canonical artworks will be projected onto mirrors, tables, and bar shelves, disrupting the traditional museum setting:

  1. Gustav Klimt’s The Kiss– Enlarged golden lines and entwined lovers, projected onto the bar counter, symbolizing the entanglement and intoxication of intimacy.
  2. Frida Kahlo’s The Two Fridas– The connected arteries between two hearts magnified and projected beneath the bar, requiring viewers to bend down to see it, metaphorizing vulnerability and dependence in relationships.
  3. Sophie Calle’s Take Care of Yourself– Excerpts from breakup letters will appear as scrolling text at the bottom of drinking glasses, visible only when the drink is finished.

♠Participatory Installation: “The Gaze of the Present”

Inspired by Marina Abramović’s The Artist is Present, this installation invites anonymous, intimate storytelling:

“Anonymous Dialogue Booth”– Two high stools separated by a translucent fabric curtain in a dimly lit corner. Two participants can sit, listening to pre-recorded anonymous stories about intimacy through headphones. They can then write a response on sticky notes and attach them to the curtain, forming a textual palimpsest of voices.

Ethical Considerations:

  • Participants sign consent forms clarifying that their recordings will be destroyed after the exhibition.
  • Sticky notes remain anonymous to protect identity.

♣Audience-Generated Digital Empathy: Wooclap Emotional Mapping

Using Wooclap, an interactive platform, audience input will be visualized in real-time:

1. Scanning a QR code, visitors input a single word describing intimacy (e.g., control, redemption).

2. Words are algorithmically transformed into abstract color fields, projected onto the ceiling as a dynamic emotional cloud.

3. At the end of each night, these fields form a digital collage, uploaded to an Instagram account where participants can download and extend the narrative.

♥Curatorial Cocktail Menu: Liquid Metaphors of Emotion

A specially curated cocktail menu will embody the themes of the exhibition:

1. “Klimt’s Gold” – Gin, honey, and vermouth with edible gold flakes—symbolizing the allure and toxicity of intimacy.

2. “Frida’s Vein” – Tequila, pomegranate juice, and lemon, rimmed with salt and chili powder—representing love and pain as inseparable forces.

3. “The Anonymous” – Vodka and soda with a dissolvable paper garnish imprinted with audience-submitted words—reflecting unspoken thoughts in relationships.

♦ Non-Canonical Interventions: Torn Tracing Paper as Fragmented Desire

A reproduction of Edvard Munch’s Madonna will be printed on tracing paper and suspended at the entrance to the bar’s restroom. Visitors can tear off fragments to take with them, leaving behind handwritten additions on the wall with waterproof markers. The curatorial text will state:

“What you take is not art, but a trace of desire; what you leave is not an answer, but a fragment of a question.”

3. Visual Materials & Curatorial Manifesto

Spatial Comparison

  • Figure 1: Oslo National Museum’s exhibition layout (The Screamin a centralized, linear display).
  • Figure 2: Proposed layout for The Tap Bar(circular movement, projection zones, and interactive booths forming an “affective vortex”).
    The Tap Bar

    The Tap Bar
  • Figure 3: Simulated Wooclap emotional mapping results.

Curatorial Manifesto

“My visit to Oslo made me realize that the ‘sacredness’ of museums is a double-edged sword—it grants power to artworks while stripping agency from viewers. In my exhibition, alcohol, whispers, and disorder become the antidote: there is no ‘correct’ way to experience the space, only fragmented conversations, dissolving paper-garnished words, and trembling anonymous inscriptions on fabric screens. Visitors will rewrite The Scream through their own stories, letting Munch’s anxiety find new echoes in the labyrinth of contemporary intimacy.”

 

References

Abramović, Marina. 2010. The Artist is Present. Performance. Museum of Modern Art, New York. https://www.moma.org/calendar/exhibitions/964?installation_image_index=121.

Bishop, Claire. 2023. Artificial Hells: Participatory Art and the Politics of Spectatorship. London: Verso Books.

Calle, Sophie. 2007. Take Care of Yourself. Installation. French Pavilion, Venice Biennale. https://www.paulacoopergallery.com/exhibitions/sophie-calle2#tab:slideshow.

Gleadowe, Teresa. 2013. “Thinking Contemporary Curating: The Culture of Curating and the Curating of Culture.” Art Monthly 368: 38.

Klimt, Gustav. 1907–1908. The Kiss. Oil on canvas, 180 × 180 cm. Österreichische Galerie Belvedere, Vienna. https://www.gustav-klimt.com/The-Kiss.jsp.

Robinson, Helena. 2020. “Curating Good Participants? Audiences, Democracy, and Authority in the Contemporary Museum.” Museum Management and Curatorship 35 (5): 470–87.

Wooclap Interactive Platform. 2023. Accessed June 15, 2023. https://www.wooclap.com.