When designing the survey for the Bright Side Studios project, we quickly realized that even a small anonymous questionnaire involves important ethical considerations that must be taken seriously.   Data Minimization Principle First of all, protecting participants’ privacy is our… Continue Reading →

Project Background & Goals: What Are We Doing for Bright Side? Bright Side Studios is a creative company specializing in immersive experiences, projection mapping, and interactive storytelling. They are currently looking to expand their presence across both B2B and B2C… Continue Reading →

When we were first asked to assess Bright Side Studios’ performance on LinkedIn and Instagram, I was honestly confused. As someone who typically turns to platforms like Instagram or Xiaohongshu for visual inspiration, I didn’t see how LinkedIn — a… Continue Reading →

Clarifying Our Role: We’re Not Lawyers, But We Can Guide the Way I was responsible for legal research, preparing materials to support Bright Side with intellectual property and publicity compliance issues. However, I’ve always been fully aware that we are not legal… Continue Reading →

Post-Supervision Task: Legal Research After our supervision meeting, our team divided up the next steps, and I was assigned to explore potential legal issues that could impact Bright Side’s branding, communication, and international expansion—particularly in the context of UK and EU law…. Continue Reading →

From Questions to Strategy In our first supervision session, we had an in-depth discussion with our tutor around the questions and research we had gathered so far. With guidance, we began to move from exploratory questioning to shaping a more… Continue Reading →

Breaking the Ice: Diverse Backgrounds, Diverse Perspectives During our team’s first official meeting, we began with brief self-introductions. It was exciting to see that our group is made up of individuals from diverse cultural and academic backgrounds, including management, marketing,… Continue Reading →

Client Context Bright Side Studios is a creative studio based in Edinburgh, specialising in interactive video, projection mapping, and immersive storytelling. Their work spans museums, heritage sites, light shows, and distilleries, earning industry awards for their tech-powered artistic experiences. Now,… Continue Reading →