Platforms
In the social discussion on the inequality of rural women’s education, different platforms present distinct narrative styles and key points, which significantly affect the public’s understanding and attitude towards this issue.
- Xiaohong Shu focuses more on individual experience narration, and the content mostly presents the “growth story” of rural girls who try to get into key universities or change their destiny with the label of “counterattack”. This narrative style often emphasizes personal struggle and inspirational effect.
- Weibo is more a confrontation of public opinion and event-driven. Netizens debated around hot events. This kind of immediate discussion often magnifies social emotions and forms a torn discussion, but it can also quickly attract attention.
- Bilibili tends to use documentaries or social in-depth videos to present problems, paying attention to the macro background and educational policies, which mostly involve structural issues such as the gap between urban and rural areas, and the narrative is more rational and deep.
- Zhihu focuses on rational discussion and knowledge content sharing. Users will analyze the education system, gender awareness and other issues through questions and answers. The discussion is professional but has little influence.
Among them, Zhihu and Weibo are more unfriendly to feminism.
These platform differences not only affect the presentation of topics, but also affect the public’s understanding of “educational inequality”. This is the core issue that this study tries to understand and reveal through critical discourse analysis across platforms.
