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Tag: Interactive Exhibition

Blog 4 – Exhibition Format & Structure Cross-School as Co-Structure: Designing a Rewritable & Institutionalised Exhibition

The Exhibition as a System, Not a Site

If traditional exhibitions lead the audience along a prescribed path, my curatorial model throws out the map.

When I first walked into the ECA Main Building Lobby, it felt like an in-between space—a transitory zone of coffee, conversation, passing glances. But in that looseness, I saw possibility: an open matrix for curatorial action. This wasn’t a white cube; it was a commons. A site already filled with movement, energy, and student voices. And that mattered, because decentralised curating isn’t just about who speaks—it’s about where voices collide.

Choosing this space was a pivot moment. I moved from abstract ideas of online platforms and speculative architecture (like my earlier imagined version at FACT Liverpool), to something grounded, temporal, and alive. The lobby would host a rewritable exhibition, one that changes form, shape, and meaning through constant interaction.


Fluidity in Physical Form: Rhizomatic Design

Traditional exhibitions follow a path: entrance, sequence, exit. But Fluid Curating is built differently. I wanted to resist linearity and build an environment that feels more like a network—messy, rhizomatic, open-ended.

So I designed a spatial system where the layout is responsive, where visitors shape not only what they see but how they move.

Inspired by Utopia Station (Venice Biennale, 2003), I began thinking of the exhibition not as a container but as a field: polyvocal, unscripted, soft-edged. The layout of Fluid Curating reflects this. Colour-coded tapes allow visitors to map their own trails. Corners become naming zones. A sound corner becomes a communal listening post.

Using low-cost signage, mirrors, floor text, and Woolclap-enabled QR codes, visitors can name spaces, remix routes, and co-author interpretations. The space becomes a map in motion.

Rather than fix meaning in place, this design allows it to shift with presence. Every three days, a soft rehang is conducted based on audience interaction data, comments, and collective votes. This ensures the exhibition evolves not just structurally but conceptually—staying fluid, alive.

Below is a selection of images from the exhibition Utopia Station (Venice Biennale 2003), showing typical features of its “rhizomatic exhibition layout”

50th Venice Biennale 2003

Rather than assigning movement, I invite navigation. This aligns with ideas explored in Week 7 (Site Visit) and Week 8 (Systems Curation): space isn’t a backdrop, it’s a co-author.


System as Sensory Engine: What Visitors Touch, Say, Change

Visitors activate:

  • A sound-sharing corner to record voice reflections (Woolclap-based)
  • A co-curation wall that projects daily audience annotations
  • A motion-tracked zone where artworks respond to proximity

These elements are low-tech but high-agency. They embody Rudolf Frieling’s assertion in The Art of Participation (2008) that interactivity isn’t a feature—it’s a political design choice.


The Lobby as a Living Platform: Why This Space Works

The ECA lobby already has precedent: previous CAP pop-ups and student shows. It is accessible, non-intimidating, and constantly used. I didn’t need to manufacture a public—I needed to listen to the one already there. This learning came from Week 7, where we were encouraged to consider affective and temporal qualities of space.

What I changed: I dropped the screen-heavy modular setup. I replaced complex algorithms with analogue trails. I learned that if I wanted people to leave a trace, I had to leave room for them to enter.


Cross-School as Co-Structure: Institutionalising Decentralisation

But decentralisation isn’t only about audience freedom—it’s also about institutional permeability.

That’s why Fluid Curating integrates a “Cross-ECA Co-Curation Strategy.” Rather than curating in isolation, I’ve invited students and staff across disciplines to build the infrastructure with me:

This idea inspired by Week 8’s emphasis on systems thinking and Week 9’s discussion of publishing as a collaborative act, I asked myself:
What if curating became a campus-wide conversation?

🛠️ Preparation Process: Step-by-Step

1. Observing institutional blind spots
While reviewing feedback from CAP students, I noticed that many of them, especially those working with participatory media, struggled to collect consistent audience responses. At the same time, my own curatorial proposal faced challenges: limited tech budget, the need for inclusive accessibility, and the pressure to show peer collaboration. That’s when it clicked—what if my exhibition could help solve their problems, while they solved mine?

2. Mapping the school’s potential collaborators
I began by mapping existing departments and MA programs across ECA and identifying their practical strengths:

Music & Sonic Arts for spatial audio design

Art History & Visual Culture for exhibition annotation

Design for participatory mapping and signage

TESOL and Inclusive Education for multilingual accessibility

Art Education for school-focused workshop delivery

CAT and Art History again for Zine editing and curatorial discourse

This wasn’t about token inclusion. It was about building functional, mutual dependencies—where each group contributed something they were already practicing, but within a new curatorial framework.

3. Designing co-owned modules
Rather than just inviting contributors after the fact, I restructured my Programme Notes to create built-in modules of collaboration:

A Sound Corner with music students composing daily responses

A Reading Wall curated by art historians

A DIY Map Lab developed by designers

A Multilingual Access Point for TESOL students to prototype language supports

A Zine station for CAT peers to help me rethink curatorial authorship

Each of these became more than exhibition features—they were opportunities for knowledge-sharing and horizontal authorship.

(Cross-ECA Co-Curation Strategy: Activity Table)

4. Framing the collaboration as part of the exhibition’s logic
To maintain coherence, I ensured each collaborative element aligned with my curatorial ethics: fluidity, co-authorship, and responsiveness. That meant:

Avoiding fixed panels—replacing them with writable, reconfigurable surfaces

Offering open tools for annotation, rather than locked-down text

Visualising visitor contributions and collaborators’ inputs with equal weight

This process taught me that decentralised curation isn’t about removing structure—it’s about multiplying access points. By integrating cross-school collaboration into the curatorial core, Fluid Curating doesn’t stretch beyond itself—it stretches into relevance.

Each department I invited didn’t dilute the vision; they deepened it. They helped the project breathe through different vocabularies, senses, and pedagogies.

In doing so, the exhibition becomes more than a showcase—it becomes an organism co-constructed by the rhythms of a knowledge community.

My Peer Review of Chuyue Xu

Peer Review: Chuyue Xu’s Curatorial Project “Female Narratives in Opera: History and Liberation”

Chuyue Xu’s blog :http://Chuyue Xu / Curating (2024-2025)[SEM2]

Opening – A Curatorial Conversation

Chuyue, reading through your blog from Week 1 to Week 8, I was drawn to the clarity and depth of your project.
You’ve taken opera—a grand, classical, and often difficult-to-access art form—and reimagined it as a lens through which to explore the awakening of female consciousness. This perspective is sharp, ambitious, and deeply personal.

What touched me most was watching your project develop from an experimental idea in Week 3 (“Can I integrate my music background into curating?”) into a multisensory, socially grounded narrative by Week 8. It reminded me of Bruce W. Ferguson’s words: “Exhibitions are narratives which use art objects as elements in institutionalized stories” (Ferguson 1996, 128). And your project, through its curatorial approach, is precisely challenging those institutional narratives that have long pushed women to the margins.

Because I truly appreciate your theme, I didn’t want to give you superficial feedback. I went to the course library and spent time reading materials on feminist representation, curatorial narrative, participation, and exhibition space—thinking about how your exhibition could build even further on the depth it already has.
I hope the following reflections and suggestions will be helpful to you.

Section Two: Strengths – Feminist Narratives and Critical Engagement

What I find most striking about your project is how you reframe the long-standing representations of women in opera into a feminist narrative of reclamation. By placing four operas—from Orfeo to Carmen—along a historical timeline, you reveal a trajectory in which female characters evolve from being rescued to becoming speakers of their own stories.

This dialogical curatorial structure echoes the kind of temporal and spatial interplay that Mieke Bal explores in her writing on visual narrative.

Equally powerful is how you incorporate critical interaction as part of a curatorial turn toward education. As Simon Sheikh notes, this shift is about fostering new forms of self-reflection and critique (O’Neill and Wilson 2010, 12).

Your costume try-on zone, combined with the opportunity for visitors to recite opera lines, allows people to not only experience history firsthand but perhaps even question gender itself: Can identity be performed?

Section Three: Deeper Suggestions — From Time to Space to Sound

1. A timeline is not just history—it’s emotional rhythm
Your idea of connecting feminist movements with the history of opera through a timeline is smart and effective. But what if the timeline functioned more like a theatrical structure?
Could the four operas be staged as four distinct “scenes,” each with its own lighting, color palette, or sound atmosphere to create an emotional arc?
This would immerse your audience in a shifting emotional landscape—not just inform them.

2. Add critical pauses into the audience experience
Your costume try-ons and voice acting zones are already excellent interactive features. Still, I suggest adding a moment of reflection afterward.
For example, a comment wall or a private “recording booth” could ask: “How did it feel to wear this costume?” or “Did voicing this line change how you see the character?”
This kind of pause transforms participation into internal insight.

3. Juxtapose non-Western female voices
To broaden the scope of your feminist framework, you might consider including a non-Western example.
Placing Mu Guiying from the Chinese opera “Mu Guiying Takes Command” alongside Susanna from The Marriage of Figaro could more sharply reveal how patriarchal suppression of female leadership cuts across cultures.
This would also respond to the Guerrilla Girls’ question: “Why are heroic women always in supporting roles?” (Ferguson 1996, 130).

4. Space as narrative: let Summerhall become part of the stage
Your choice of Summerhall is fitting—it’s historically layered and theatrically open. But what if the space itself became part of your storytelling?
Jean-Paul Martinon writes that curating is “a practice under the influence—even the oppression—of context” (Martinon 2013, 62).
Imagine entering through a dim “servant’s corridor” and exiting into a bright “main stage”—this spatial arc could mirror the struggle for gender and class mobility.

(Martinon, Jean-Paul. 2013. The Curatorial : A Philosophy of Curating . London : Bloomsbury. https://www.vlebooks.com/vleweb/Product/Index/319421?page=0.)

5. Counterpoint in sound: use hearing as a feminist weapon
In Week 8, you reflected on the power of light—what about sound?
Imagine overlapping male arias and female choruses in the same space: a sonic collision that metaphorically enacts gender tension.
This kind of soundscape would bring Judith Butler’s concept of gender performativity into a sensory form—not only seen, but heard.

You might also draw inspiration from real-world curatorial examples, such as “Opera: Passion, Power and Politics” at the Victoria and Albert Museum (V&A, 2017). This exhibition explored the socio-political dimensions of opera across 400 years, using scenographic environments, archival materials, costumes, and music to immerse the viewer in each historical moment. Its room-by-room progression—structured around different operatic works and cities—could offer a valuable reference for how your own timeline might be staged not just historically, but atmospherically.

Two video documentations of the show give a vivid sense of this immersive design and curatorial logic:

     

You might find the use of archival sound, layered staging, and sensory contrasts particularly relevant as you continue to develop your exhibition’s spatial and sonic design.

Closing – What I Took Away

Reading your project didn’t just inspire me; it made me question what I thought I was doing. I’ve been developing this idea called “Fluid Curating,” where I try to move away from fixed narratives and instead create exhibitions that breathe, shift, and respond to the viewer. But the way you used opera—not just as a theme, but as a structural tool with rhythm, tension, and release—made me realize that emotional flow doesn’t happen by accident. It needs to be shaped with intention.

I used to think that “participation” in my exhibition had to rely on tech—screens, data, sensors. But the way you invite people to speak, to wear, to perform made me pause. Maybe participation starts with something much simpler: letting people step into someone else’s words, someone else’s story. That’s powerful. It made me go back to one section of my exhibition and ask myself: where does feeling actually happen? And am I leaving enough space for it?

You also pushed me to think more deeply about what feminist curating means. It’s not just about showing more women or talking about gender. It’s about designing experiences where power can be felt, questioned, and maybe even redistributed. That’s not easy—but it’s exactly the kind of challenge I want to take seriously in my own work.

Thank you very much!!

In addition, this book is very well written, and I also want to recommend it to you, hoping that it will be helpful to your curation

Thinking Contemporary Curating (Terry E. Smith) (Z-Library)

Bibliography 

Bruce W. Ferguson, Reesa Greenberg. 1996. “Exhibition Rhetorics: Material Speech and Utter Sense.” In Thinking About Exhibitions, edited by Reesa Greenberg, Bruce W. Ferguson, and Sandy Nairne, 175–190. London: Routledge. https://doi.org/10.4324/9780203991534-15.

(Quote used on institutionalized stories and reference to Guerrilla Girls.)

Basu, Paul, ed. 2007. Exhibition Experiments / Edited by Sharon Macdonald and Paul Basu. Malden, MA : Blackwell Pub.
(Referenced for curatorial structuring of narrative and temporality. Term “cinematic curating” used conceptually.)

Butler, Judith. 1990. Gender Trouble: Feminism and the Subversion of Identity. New York: Routledge.
(Referenced for the concept of gender performativity.)

Martinon, Jean-Paul. 2013. The Curatorial : A Philosophy of Curating . London : Bloomsbury. https://www.vlebooks.com/vleweb/Product/Index/319421?page=0.
(Quote on curating being shaped by context.)

O’Neill, Paul, and Mick Wilson, eds. 2010. Curating and the Educational Turn. London: Open Editions.
(Cited via Simon Sheikh for discussion of self-reflection and critique.)

Sheikh, Simon. 2010. “Objects of Study or Commodification of Knowledge?” In Curating and the Educational Turn, edited by Paul O’Neill and Mick Wilson, 28–39. London: Open Editions.
(Specific contribution cited in support of educational curating approach.)

Smith, Terry (Terry E.). 2012. Thinking Contemporary Curating. Second edition.. New York, NY: Independent Curators International.
(Cited for affective insight in exhibition-making and curatorial voice.)

Victoria and Albert Museum (V&A). 2017. Opera: Passion, Power and Politics. Exhibition. London: V&A Museum.
(Exhibition used as a real-world reference and case study.)

W4-11:11 | The Curatorial Lucky Signal ✨

💡 This week’s key words: Co-creation, decentralization, curatorial responsibility

🌱 Curatorial team Progress: lucky number 11:11

This week, our curatorial group finally has an official name—11:11 ✨! The inspiration for this name came from one of my personal quirks—I always see 11:11 as a lucky moment. When I realized that our group had exactly 11 members, the name just felt right!
Why 11:11?
In the occult, 11:11 is known as an angelic number, symbolizing good luck, inspiration, and guidance.
The name reflects our vision for curating—we want to create an open, positive, and collaborative atmosphere, where everyone’s ideas can shine and contribute to something greater.
Curating is not just about exhibitions, it is about co-creation between people, and our group itself is an experimental space for collective growth.
My friend Yiran Gu and I both felt it was a great idea, so we brought it up to the group! 🎉
In addition, I helped further refine the group’s Mission Statement, which I proposed:
“Curating for the Future”
Curation is responsibility. From material selection to energy consumption, we integrate Sustainability into our curatorial practices, ensuring that our exhibitions are not only conceptually forward-looking, but also operationally consistent with environmental justice principles.

🚀 Personal curatorial project progress:

In terms of personal curatorial projects, I continue the vision of last week and continue to promote the research of Decentralized Curation. The focus of this week is to make my curatorial ideas more specific, gradually from concept to practice! 💡
🔍 What’s Next?
1️⃣ Deepen research on curatorial models based on blockchain
This week’s reading of Rugg & Sedgwick’s (2007) Issues in Curating Contemporary Art and Performance, which explores how curatorial power structures affect audience experience, got me thinking further:
Does decentralized curation really empower the audience, or is it just a “democratizing” strategy for curators?
At the same time, I’m looking at the case of the Zien Foundation, which uses the NFT to let the audience vote directly on the content of the exhibition, rather than the curators alone. This model is enlightening, but it also makes me wonder if “co-curating” is really fair. Or will it be dominated by economic capital?
2️⃣ Outline the exhibition layout & interactive tools
This week, I started thinking about how to make the audience really become part of the exhibition.
How can technology improve interaction? I studied Refik Anadol’s AI-generated curatorial experiment and wondered if AI could be a “digital curator” to help visitors generate a personalized exhibition experience.
How does NFT fit into the exhibition? I hope that every decision of the exhibition can be recorded on the blockchain, forming a “Living Archive”, so that curation is no longer static, but a process of continuous evolution.

🖼 Exhibition visit: Glasgow Kendall Koppe Gallery

This week I went to Glasgow to see The sun and the sun’s reflection at Kendall Koppe Gallery.
Rather than the exhibition itself, I am more interested in how it presents time, memory and longing. The exhibition raises an intriguing question:
Is memory a comfort or a constraint?
Is our obsession with the past an attempt to find ourselves, or an escape from reality?
The exhibition made me think about the other side of Archival Curation – curation is often the reproduction of history and memory, but if we have been immersed in memories, will we miss new possibilities? It also made me reflect:
Can my concept of “fluid curation” make the exhibition free from the “burden of the past” and become a space that is always evolving? 🤯

📌 Key Focus for Next Week

1.Continue to deepen the research on decentralized curation, especially the interactive model co-created by NFT and the audience.
2.Design interactive aspects of the exhibition, such as allowing the audience to vote on the content of the exhibition.
3.Explore the role of AI in curating and test the curatorial relationship between curator, audience and AI.

Bibliography

  1. Rosen, Aaron. 2021. “The Impact of NFTs on the Art Market: A Decentralized Approach.” Art Market Journal 15 (2): 45–58.
  2. Smith, John, and Emily Johnson. 2022. “Decentralized Curation: How Blockchain is Transforming Art Exhibitions.” Journal of Digital Art Economies 4 (1): 29–52.
  3. Thompson, Sarah. 2023. “NFTs and the Democratization of Art Ownership.” Cultural Policy Review 12 (3): 112–117.
  4. Williams, Mark, and Laura Stevens. 2024. “Challenges and Opportunities in Decentralized Art Curation.” On Curating 56: 78–95.
  5. Brown, David. 2025. “Top Auction Houses Courted the Crypto Crew — Is It Enough to Save Them?” Financial Times, January 22, 2025.
cover

W2-Initial Thoughts on My Curatorial Project

Title: Speculative Curation: Exploring Symbolic Power in the Art Market 🎨💡

 

Introduction: My Theme and Background

 

Lately, I’ve been brainstorming ideas for my curatorial project, and I’ve decided to focus on “Value Construction and Symbolic Power in the Art Market.” This theme was inspired by my personal experiences—working at Sotheby’s made me realize that the value of art isn’t just about the work itself. It’s shaped by a complex interplay of cultural, economic, and social factors. The price tag? That’s just the surface. The real power lies in the narratives and systems behind it.

This theme aligns perfectly with the values of our course, especially the ideas of relational and critical curating. I want my project to explore how auctions construct cultural meanings and challenge viewers to rethink the invisible mechanisms of the art world.

 

Initial Research and Course Insights

As I began my research, the concept of the “Capitalocene” (thanks to our lectures!) became a key lens for my thinking. It frames capitalism as a force that shapes not just economies but also culture and societal structures. This helped me see the art market as more than a transactional space—it’s a microcosm of modern power dynamics.

One example that stood out during our class discussions was the “24/7” exhibition (2020, Somerset House). This show explored the relationship between time and consumer culture, and it sparked my thinking about how auctions—both brief and performative—are like ritualized spectacles of cultural value.

I’ve also been diving into the work of Andreas Gursky, particularly his piece 99 Cent (1999). His hyperreal depiction of consumerism highlights the tension between the mundane and the symbolic—something I think is deeply relevant to the art market.

📖 References:

•Gursky, A. (1999). 99 Cent. C-Print.

•Bourdieu, P. (1984). Distinction: A Social Critique of the Judgment of Taste. Harvard University Press.

 

Gursky, A. (1999). 99 Cent. C-Print.

(Source:https://www.andreasgursky.com/en/works/1999/99-cent/zoom:1)

 

 

 

Speculative Curation: My Format and Approach

For my project, I’m envisioning a participatory, interactive exhibition that simulates the experience of an art auction. My goal? To let visitors step into the roles of bidders and experience how value is constructed in real-time. Here’s my current plan:

🎤 Main Exhibition Areas:

1.“The Auction Room”:

•A multimedia installation recreating the atmosphere of a high-profile auction. Participants can bid on artworks using virtual tokens, deciding on their value based on provided backstories.

2.“Behind the Scenes”:

•A display showing how artworks are marketed and their values shaped by institutions, media, and collectors.

🤝 Interactive Elements:

•Visitors will anonymously “bid” on artworks and see how their choices affect the final outcome.

•A live projection of data will show how each piece’s “value” evolves based on audience participation.

This participatory model reflects the “relational curating” we discussed in class. By involving the audience, I hope to transform them from passive viewers into active participants in the symbolic power dynamics of the art world.

 

Critical Reflection: Challenges and Next Steps

Of course, the complexity of this theme presents challenges:

1.Simplifying Complexity:

•The art market involves multiple layers (economic, cultural, political). How do I simplify this for my audience without oversimplifying the meaning?

2.Engaging Participation:

•How do I ensure visitors engage meaningfully with the auction simulation, rather than seeing it as just a “game”?

To tackle these, I plan to:

•Research case studies of famous auctions (e.g., record-breaking Sotheby’s sales) to find accessible yet impactful examples.

•Get feedback from peers and tutors to refine the interactive elements and ensure they resonate with viewers.

 

Next Steps and What I’m Looking Forward To

🔍 What’s next?

1.I’ll dive deeper into auction case studies and symbolic capital theories.

2.Begin drafting initial sketches of the exhibition layout and interactive elements.

3.Share my ideas in group discussions to get feedback and refine my approach.

What I hope to gain:

•Insights from my classmates on how to make the interactive elements more impactful.

•Suggestions on how to balance the educational and participatory aspects of the project.

 

Closing Thoughts

Writing this blog has helped me organize my thoughts and refine my project focus. I’m excited to explore how art auctions are not just about selling artworks but about constructing entire systems of meaning and power. I look forward to getting feedback from everyone—every perspective helps me improve! 😊

(P.S. If you’ve been to an art auction or have thoughts about symbolic power in art, I’d love to hear your insights in the comments! 💬)

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