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Elite and Mass Political Behaviour

Elite and Mass Political Behaviour

This blog presents posts that tackle practical problems relating to political behaviour using knowledge from academic research. It showcases the best blog posts written by students on the honours-level Elite and Mass Political Behaviour course in the School of Social and Political Science at the University of Edinburgh.

Tag: public opinion

How should social movements use online and offline mobilisation to shift public opinion?

Author: Gonzalo Romero Bonaplata Contemporary social movements operate in a world radically reshaped by digital technology. Social media and the wider internet have dramatically reduced barriers to political participation, allowing movements to mobilise massive support for causes. Nevertheless, offline mobilisation remains essential as online-only campaigns repeatedly fail to bring lasting change. So, how exactly should […]

19 June 2025 0

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