Author: kauxtov2

Am I a Drop in the Ocean? Do the actions and choices of an Individual Consumer Matter?

kauxtov2/ / Marketing & Climate Change

This episode explores whether individual consumer choices are powerful enough to combat climate change or systemic action is needed. The children advocate for personal responsibility, while the parents argue that mass-market accountability and government policies are essential. Using insights from studies, academic articles, and examples, our discussion navigates the complexities of sustainable action.

By Bipsita Lohani, Beth Yates, Freddie Cade, and Ziying Chen

 

Am I a drop in the Ocean_Transcript & References

 

 

One World Living!

kauxtov2/ / Marketing & Climate Change

As we continue our mission for ‘One World Living!’, today we ask: Who has greater power to positively impact on climate change by tackling overconsumption: marketers or consumers? Explore the complexities of this question with Briony, Harvey and Rhona!

By Briony Stewart, Harvey Matthias, and Rhona Clark

 

One World Living_Transcript & References

Marketers VS Consumers: Who can do the most to steer us in a more sustainable direction before it’s too late?

kauxtov2/ / Marketing & Climate Change

In this first-ever edition of “Debating Marketing and Climate Change”, we go head-to-head on a vital topic: climate responsibility! Dynamics between marketers and consumers continue to shift, but one question remains relevant. Who can change the world? And what must they do to take this immense responsibility by the reins?

By Yuri Takei, David McDougall, Gustav Mjengwa, Anna Quinn

 

Marketers VS Consumers_Who can do the most to steer us in a more sustainable direction before it’s too late_Transcript & References

Music and sound effects by Infraction Music via In Audio.

Can marketing make environmentally sustainable behaviours ‘cool’ and/or the norm?

kauxtov2/ / Marketing & Climate Change

Stella and Xu boldly argue one side, that marketing can make environmentally sustainable behaviours cool and/or the norm. Victoria and Ross will argue for the latter, claiming that marketing poses limitations for making environmentally sustainable behaviours ‘cool’ and/or the norm.

by Honghao Xu, Victoria Farmer, Ross Elder, and Stella Zhang

 

Can marketing make environmentally sustainable behaviours cool_Transcript & References

Music and sound effects by Harp Strum via Pixabay and original soundtrack by authors via GarageBand.

Shifting the Blame: Who’s Really Responsible for a Greener Future?

kauxtov2/ / Marketing for Net Zero

Are individuals to blame for our planet’s demise? Dive into the sustainability debate on today’s episode! From Petrochemical companies to fast fashion, explore the real culprits behind environmental degradation. Join us as we uncover where the burden of responsibility lies, urging for systemic change. Tune in now!

by Bana Al Habash

 

Shifting the Blame – Transcript & References

A drop in the ocean or a part of a tsunami? How impactful are individual actions on climate change?

kauxtov2/ / Marketing for Net Zero

This podcast episode discusses the importance of individual pro-environmental actions of consumers from different perspectives. Multiple individual actions are being reviewed regarding their impact on carbon emissions, consumers’ awareness of these actions and discrepancies between their attitudes and behaviours are being analysed and the role of marketing is being examined.

By Anna Materna

 

Drop in the ocean or part of a tsunami – Transcript & References

Sound Effects by JuliusH via Pixabay

Consumer Acceptance of Edible Insects in Western Markets

kauxtov2/ / Marketing for Net Zero

Population is growing, and the world does not have enough resources to feed the crowds without compromising the lives of future generations! What if the solution to feed the crowds with minimum harm was closer than we think? In this episode, we will discuss Edible Insects, their benefits, challenges, and Western consumers’ acceptance of this novel food item.

by Deniz Erkara

 

Consumer Acceptance of Edible Insects in Western Markets – Transcript & References

Sound Effects by Lexin Music via Pixabay

Can marketing be the hero in our quest for sustainability, or does it wear a villain’s mask?

kauxtov2/ / Marketing for Net Zero

Join us for a deep dive into marketing’s role within sustainable consumption on today’s episode of ‘Debating Marketing & Climate Change’. Can marketing be the hero in our quest for sustainability, or does it wear a villain’s mask? Don’t miss out on an engaging mix of inspiration, controversy, and eco-activism!

by Ravi Vignesh

 

Can marketing be the hero in our quest for sustainability – Transcript & References

Sound Effects by SoulProdMusic, SergePavkinMusic, Pumpupthemind, and Penguinmusic via Pixabay 

Marketing for Net Zero – a new batch of episodes is launched!

kauxtov2/ / General Posts

I’m delighted to share a new batch of episodes coming up from our students on Marketing for Net Zero.

Ravi tackles the exciting question of marketing’s role in addressing climate change by asking: Can marketing be the hero in our quest for sustainability, or does it wear a villain’s mask?

Anna discusses the importance of individual pro-environmental actions and considers whether these are ‘a drop in the ocean or a part of a tsunami‘?

Considering different actors actions, Bana delves into where the burden of responsibility for climate action lies and asks who’s really responsible for a greener future.

Finally, Deniz explores the readiness of Western markets to accept edible insects and asks: Would you be willing to give insects a chance?

Listen in!

Do the actions and choices of individual consumers impact the fight against climate change, or are they just drops in the ocean in this global challenge?

kauxtov2/ / Marketing & Climate Change

In this episode, Hannah and Blandine argue for side one which emphasises that they are just a drop in the ocean. They will cover challenges of individual actions with cost-benefit analysis. Georgia and Sofia argue for side two that we are not just drops in the ocean and why individual agency is so important for collective action to create change.

 

Drop in the ocean_Transcript & References