DASH

DASHs aim in to help fight food waste, ‘we judge on taste not looks’, who lie being healthy with no calories, sweeteners or sugar.

In the UK alone up to 40% of fruit and veg go to waste. They are trying to prove that it doesn’t matter what things may look like on the outside, if you haven’t seen them and just tasted them you could think they were the most beautiful looking piece of fruit and/or veg you’ve ever seen! We need to stop being so picky and throwing things away just because they don’t “look right”, I’m guilty of it too, but otherwise we’ll end up with nothing to eat.

They are a certified B corporation, companies bettering the planet. Their fruit is unwanted and would otherwise be thrown away because of either it’s looks, touch, cuts or bruises and their packaging is completely recyclable aluminium cans. The only issue with that is that not everyone recycle things correctly, in fact only about 35% of all waste is recycled properly, which in the grand scheme of things is barely anything. So, unlike Grind, it these cans do end up in landfill, they will stay there for a very long time.

DASH also help communities in need they partnered up with the Felix Project, which helps give food to those in need, donating their time and money to a worthy cause. This company reminds me of week 2s debate, designers have not yet come to terms with their complicity of of environmental responsibility, not have they yet reformed their practices accordingly. It’s companies like this and Grind, which lead me to believe that they are aware of the impact they’re having/have had and they are doing things within their power to help the planet. It reminds me of Mr Chouinard, the founder of Patagonia, who donated his entire company, valued at around $3 billion, to help fight climate change. If more high end companies, who have more than enough money, do this then we might actually be able to do something about climate change and help try to amend the damage we have done.

A couple of friends and I helped working for them last year, promoting their product in coffee shops and supermarket, to get them seen. They recruited people everywhere to do this and now they have taken off!